Wig Wash™ - How We Solved the “What Shampoo Do I Use?” Problem
The Wig Wash™ Ritual: How We Solved the “What Shampoo Do I Use?” Problem
You spent real money on that hair — now it’s time to wash it like it matters. Wig Wash™ was built for the moment every wig and extension wearer knows too well: “What am I supposed to wash this with?”
The question behind Wig Wash™
Every wig boutique, every stylist, every extension install hears the same thing: “What shampoo should I use?”
For years, the answers were guesses: “Use something sulfate-free,” “Use baby shampoo,” or “Use whatever you have at home.” Good intentions — bad advice. Wig Wash™ was created so there’s finally a clear, confident answer.
Why regular shampoo (even sulfate-free) isn’t the answer
Regular shampoos are built for scalps
- They assume natural scalp oils will replenish the hair after washing.
- They can leave wig hair tight, squeaky, or puffy.
- They aren’t designed for hair that’s sewn, knotted, taped, or bonded.
But wigs & extensions are different
- They’re real hair with no scalp feeding moisture.
- Every wash either protects your investment — or dries it out.
- They need cleansing, hydration, and slip designed around that reality.
Why “synthetic wig shampoo” isn’t enough for human hair
A lot of products say “for synthetic and human hair wigs.” Synthetic fibers and real hair do not behave the same way. Human hair needs:
- Balanced cleansing that removes buildup without leaving it stiff.
- Hydration that stays after you rinse.
- Slip for easy detangling so brushing doesn’t turn into breakage.
- Support for the cuticle so the surface stays smooth and reflective.
That’s exactly what Wig Wash™ was built around — real human hair wigs and extensions.
What Wig Wash™ actually does (in real-life terms)
For human hair wigs
- Keeps the hair soft and flexible after washing.
- Helps combs glide so you’re not fighting tangles.
- Leaves hair with a clean, polished, natural-looking finish.
For hair extensions
- Removes buildup from mid-lengths and ends.
- Helps extensions feel smooth again instead of rough or puffy.
- Maintains movement so they blend with your natural hair.
Designed for anywhere your wig or extensions go.
The Wig Wash™ ritual — simple steps, big difference
Step 1 — Prep the hair
Brush out any knots while the hair is dry. Start at the ends and work your way up.
Step 2 — Wash with Wig Wash™ Shampoo
Mix a small amount with lukecold water. Work in downward motions — never rough scrubbing. Focus on the hair, not aggressive friction.
Step 3 — Rinse & condition
Rinse thoroughly. Apply Wig Wash™ Conditioner from mid-lengths to ends. Let it sit for 2–5 minutes so the hair can drink it in.
Step 4 — Rinse, dry, and style
Rinse again, blot with a towel (don’t twist), and let wigs air-dry on a stand. Make sure extensions are completely dry before using heat.
Want a deeper dive into technique? Read our full how-to guide: Best Shampoo for Human Hair Wigs & Extensions →
NYC hotel, ice bucket, wigs on the table
We shot this campaign in New York with a view — ice bucket, champagne glasses, hair laid out across the table. Because to us, washing your wig or extensions should feel like celebrating yourself, not doing chores.
Protecting the investment
Human hair wigs and extensions aren’t impulse buys — they’re investments in confidence, comfort, and everyday ease. The right wash routine is what keeps that investment paying off.
Wig Wash™ was created so you don’t have to guess, Google, or crowdsource shampoo advice. You finally have a system that was built for this.
Shop the Wig Wash™ system
Shop Wig Wash™ Shampoo (Website) Shop Wig Wash™ Conditioner (Website) Shop Shampoo + Conditioner Duo (Website)
Shop Wig Wash™ Shampoo on Amazon Shop Wig Wash™ Conditioner on Amazon Shop Wig Wash™ Duo on Amazon
Quick answers
Can I use Wig Wash™ on both wigs and extensions?
Yes. Wig Wash™ is created for human hair wigs and human hair extensions. Use shampoo and conditioner on the hair fiber, and avoid saturating bonds or tapes.
Is any sulfate-free shampoo okay?
No. “Sulfate-free” only describes what’s missing — not what the formula actually does. Wig Wash™ is balanced for real hair that isn’t attached to a scalp.
How often should I wash my wig or extensions?
Wigs: about every 6–10 wears. Extensions: about once a week, depending on product use, heat styling, and lifestyle.
Where can I learn more wig and extension care tips?
Explore our other guides: Best Wig Shampoo Guide, Best Shampoo for Hair Extensions, and Why “Sulfate-Free” Isn’t Enough.
Shop the Wig Wash™ system:
Wig Wash™ Shampoo for Human Hair Wigs